Estate Sales Companies: Increasing Audience and Profitability


People buy and sell property and possessions for many reasons. There are more than $ 10, 000 estate/garage sale companies in the US, and an even greater variety of consumers who are interested in buying people's goods. With eBay, Craigslist, various local and specialized auctions, estate/garage sales, and consignment and antique shops, it is not an exaggeration to state that millions of Americans are consumers at a vast marketplace and have interest in selling there.

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On this page, I will touch on simply a portion of this marketplace, namely, estate and garage sales. I will suggest certain ways for estate and yard sale companies - both big and small - to increase their overall revenue while also making sales engaging and helpful to their customers.

Large Estate Sale Companies:

Large estate sale companies curently have their own websites with internet auction capabilities, which can be quite expensive to create and support. These web sites only display their own goods, this also decreases the audience of their prospective buyers. These businesses would do well chatting their goods in larger virtual malls, which attract a wider audience at the much lower cost.

Thinking about a private "virtual booth" in a larger online mall is not new; it's utilised by some big online players, like Amazon. Having a platform that houses many "virtual booths," the price to each "booth owner" of building a quality buyers' experience is considerably less than setting up a private shop with a separate company. While such virtual malls provides online auctions for every participant, the actual estate sales and face-to face meetings (where the goods change hands) should retain their traditional mode, and should remain an integral part of the business model.

Small Estate Sale Companies:

Nearly all estate/garage sales companies are small businesses, and many have no websites of their. Some of them are proud to become hands-on people and practice the original walk-in approach only. These businesses would do well to incorporate an online component to their business - preferably inside a platform that combines the main advantages of online auctions with the traditional label of estate/garage sales.

Thus, combining the features of online auctions with all the face-to-face and local nature of traditional estate/garage sales will benefit all estate/garage sale companies, both big and small. Sales organizers will substantially expand their traditional audience, while still allowing new buyers to firmly depend upon the "What You See Is What You Get" promise; in contrast, buyers at sale with no traditional component frequently cry: "What The truth is Is NOT ALWAYS What You Get."

A practical tool based on the concept of a virtual local mall might have some additional important product or service benefits:

It does not change the traditional enterprize model of estate/garage sales or auctions. It simply adds new technology good things about the old process;

Provide additional information to buyers with listings including detailed descriptions with the seller's goods. As well as traditional photos, each item description should retain the estate/garage sale code - the "booth name" - to assist prospective buyers find desired listings, and also the sale location. All of this information should be offered to all users without registration;

Provide buyers an opportunity to bid on listed items both before the date of the real estate sale. A moment span of 2-4 weeks gives sale organizers additional time to prepare for successful sales. Sale organizers should be able to collect bids 24/7, and buyers should have the opportunity to bid higher or under the item's start price; this increases sale flexibility;

Allow sales organizers to pick a winner/buyer at any moment during the bidding stage. An ideal platform should create a chance for sale organizers to receive periodic notifications about bidding activity and allow them to monitor online bids immediately;

Keep the principle of direct negotiations between your sale organizers and the winners/buyers selected by the organizers. Face-to-face meetings are very important so that buyers can see and touch (if needed) the real goods when they change hands;

Save time for sales organizers by causing changes to listings (including buyers' questions and sale organizers' answers) public instantly. This gives prospective buyers to determine all pertinent and current information, eliminating the burden of repeating precisely the same information to each prospective buyer;

Allow prospective buyers to select a search radius which takes into account the distance with the estate sale(s) from a specified zip code.

A universal virtual shopping center with the features and benefits listed above may be a very useful tool for businesses and individual customers - a sort of Swiss Army Knife approach: one low-cost platform that does it all. Such a tool has the power to save time, eliminate drudgery, and increase profits.

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